Marketers know that at the core of all their practice is the customer. Having the skill to connect and manage your clients allows for a seamless transition between marketing efforts, sales and ultimately, your entire organization. If you haven’t already worked with a Customer Relationship Management System (CRM), the purpose is in the name: To…

Chances are, you’re working with Salesforce on a daily basis and if you are, you know the importance of staying up to date with the platform. With Salesforce always changing,  it’s easy to miss something important that could dramatically impact or add more value to your Salesforce instance. If this is something you know you…

I have been around Salesforce since 2001.  My introduction to Salesforce was as the Director of Sales for a small tech firm where I fell in love with the platform. I went on to start a Salesforce technology firm and then started and sold a Sales and Marketing tech consulting firm and I am now…

If you missed Connections, you’re in luck! Salesforce uploaded the conference to their YouTube channel, making it easier for all of us to experience the event for those of us who weren’t able to attend. Connections offers a series of some of the greatest marketing minds on Digital Marketing, Commerce and Service. This event highlights…

Data classification is an extremely important component of securing and organizing your organization’s data. Without proper classifications, it’s difficult to ensure that your data is 1. Secured and 2. Useful.